Business

What’s in a packet of Kurkure?

Rumors spread easily on social media nowadays. People do many things to get more views, likes, and shares for their content. Sometimes this is done intentionally, but sometimes this is done due to ignorance and insufficient research. Food products, especially, are targeted because people directly consume them and such social media attention seeking posts spread the (false) news without really knowing if they are true or not. Or perhaps they want to find the truth by sharing more!

One of such post I received was linked to a product that I enjoy munching every now and then. I received links to a few videos where the person lights a piece of Kurkure with a matchstick or a lighter and it burns, turning black. Immediately the presenter claims that Kurkure contains plastic and what not… Can something burning be sufficient proof to claim that a product contains plastic? Would I believe that such a popular product from a large multi-national company product contains plastic because I saw a video made by a social media attention seeker?

So, I decided to get to the truth myself and do my own research.

Firstly, Kurkure is the first brand by PepsiCo created especially for the India market. PepsiCo India’s first indigenous brand to also go global. Now, PepsiCo is a leading multinational food, snack, and beverage company that follows strict quality standards and their manufacturing plants are being audited and certified by international certification agencies like HACCP, TQCSI (Australia), American Institute of Baking (USA), ISO 14000, OHSAS 18001.

The company’s website clearly says that main ingredient used in most Kurkure products are Rice meal, Edible Vegetable Oil, Corn meal, Gram (Dal) meal, Spices & Condiments. As you can see, these are common ingredients used in most kitchens across India. The full list of ingredients used in each of the Kurkure products has been detailed in this web document that is available for everyone to view.

Now let’s come to why Kurkure burns when lit. Not only Kurkure but any product that contains carbohydrates and starch will burn when exposed to heat long enough. Let’s take a common food product used in most homes: Cooked rice. This also burns in a similar fashion when lit because it contains starch. Most snacks like chips, etc. will also burn the same way because they all contain starch. Something burning is not sufficient proof that it has plastic. Think about this: Cotton burns, dry leaves burn. Does that mean that they all contain plastic?

Frankly, I don’t believe in such rumours unless it is proved scientifically in the labs. If Kurkure has plastic, it would never be allowed to be made or distributed, that too nationally.

If you still don’t believe me, watch this video that shows what goes on inside a Kurkure manufacturing plant.

Talking about Kurkure, I need to mention here that my favourite variety of Kurkure is the Puff Corn. I love the taste. If you’ve not tried it yet, you should. I wish Kurkure Puff Corn is sold at movie theatres instead of the Rs. 150 popcorn we get there!!


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